Research on individual customer satisfaction with products and services: a case study of retail at BIDV Cho Lon Branch

Research method

Mẫu bài chuyên đề tốt nghiệp ngành kinh tiếng anh , Chia sẻ Chuyên đề thực tập viết bằng tiếng anh, với đề tài: Research on individual customer satisfaction with products and services: a case study of retail at BIDV Cho Lon Branch dành cho các bạn sinh viên đang làm chuyên đề tốt nghiệp

!EXECUTIVE SUMMARY
In 2016, the world economy continues to recover but is not stable and even, the domestic economy faces many risks and challenges but with the policy of drastic, right direction and consistency of the main. The macro economy has achieved positive results, fulfilling the target.
However, the economy still has difficulties and challenges. On the basis of pursuing the objectives of the National Assembly, the Government, the State Bank of Vietnam has flexibly and synchronously managed monetary policy instruments to regulate the currency in line with the objectives of inflation control and stability macroeconomics, supporting economic growth at a reasonable level.
In such a fierce competition environment, customers are the decisive factor in the survival of the Bank. The bank that gets the attention and loyalty of its customers will win and grow. Customer-focused business strategy is becoming a business strategy of utmost importance. Collaborating with customers in business, attracting new customers, strengthening existing customers is becoming an effective business tool with low cost but high business efficiency. How to give customers the best satisfaction is always the problem that banks must try to perform with all their abilities.
In addition, customer satisfaction will help build loyal customers that are essential to maintaining regular Bank activity.
It is difficult to measure the BIDV’s satisfaction of customers in banking service due to the invisibility of banking service. The topic of ” Research on individual customer satisfaction with products and services: a case study of retail at BIDV Cho Lon Branch
” be studied.
This study focuses on analyzing the factors affecting the satisfaction of incorporate customers through the use of bank services. The analytical methods used in this study are the methods of exploratory factor analysis and the verification of Cronbach coefficients for building and testing scales. In addition, multiple regression models are used to assess the specific impact of these factors on the level of customer satisfaction. The results of this study have showed that the Reliability , Responsiveness, Empathy, Tangibles could impacts significantly on the overall satisfaction of customers.

TABLE OF CONTENT
ACKNOWLEDGMENT
EXECUTIVE SUMMARY
TABLE OF CONTENT
LIST OF FIGURES
LIST OF TABLES
CHAPTER 1: GENERAL OVERVIEW
1.1. The overview of Vietnam banking industry in two recent years
1.2. The overview of BIDV
1.3. Research question
1.4. Research objectives
1.5. Scope of the study
1.6. Structure of the study
1.7. Conclusion

CHAPTER 2: LITERATURE REVIEW
2.1. Introduction
2.2. Overview service
2.3. Overview service quality
2.4. Overview customer satisfaction
2.5. The relationship between service quality and customer satisfaction
2.6. How to measure customer satisfaction
2.7. Literature review gap
2.8. Conceptual research model
2.9. SERVQUAL model

CHAPTER 3: RESEARCH METHODOLOGY
3.1. Research philosophies
3.2 Research design
3.2.1. Research approach
3.2.2. Research method
3.3. Questionnaire design
3.4. Framework for data analysis
3.5. Chapter summary
CHAPTER 4: DATA COLLECTION AND ANALYSIS
4.1. Scale
4.2. Sample
4.3. Data collection and analysis
4.3.1. Testing scale with Cronbach Alpha reliable coefficient
4.3.1.1. The consistency coefficient Cronbach Alpha – Independent variables in the model
4.3.1.2. The consistency coefficient Cronbach Alpha – Dependent variables in the model:
4.3.2. Exploratory factor analysis:
4.3.2.1. EFA – the independent variables in the model
4.3.2.2. EFA – the dependent variable in the model
4.3.3. Multiple regression analysis
4.3.3.1. Multiple regression model
4.3.3.2. Testing the hypothesis
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS

 

Đặc điểm bài đề tài chuyên đề tốt nghiệp tại vietbaocaothuctap.net

Bài duy nhất không có trên mạng, không copy bất kỳ trên mạng
Bài có đầy đủ các phần + bảng khảo sát, kết quả nghiên cứu
Bài đã từng đạt 9 điểm cho người đầu tiên
Có thể thay đổi tên công ty, đề tài khi tải về
Có Các chính sách đặc biệt của team
Bảo hành chỉnh sửa hình thức mãi mãi cho các bạn

Chuyên đề tốt nghiệp tiếng anh

Chuyên đề tốt nghiệp tiếng anh

Research method

Research method

SERVQUAL model

SERVQUAL model


Fatal error: Call to undefined function get_field() in /home/daotaoke/vietbaocaothuctap.net/wp-content/themes/Accounting/post-single.php on line 36